AI building / Creative systems
A little less chasing.
A lot more creating.
I built the internal app our creative workflow was missing.
Interactive reconstruction · sample data · not the production app
01 / Briefed
02 / In production
03 / For review
Activate the sample concept to move it to the next stage.
A simplified way to explore the workflow. No company data is included.Built with Claude Code
The thinking behind the thing
Give good work
a place to happen.
Creative requests, briefs and output tracking needed a shared home. I built an internal app for the Creative and User Acquisition teams, while connecting the people, automations and data around the workflow.
- Understand how the team actually works before designing the system.
- Bring briefs, requests and output tracking into one app.
- Use AI to build a tool that the work required.
The system, in one sketch
A clearer next step.
The decision I cared about
Start with the workflow and the people using it. A tool only earns its place if it helps real work move forward.
My role versus the team’s output
I built the app and the supporting processes. The 350 concepts were delivered by the creative team, with multiple variations per concept.
What this demo shows
The sample board illustrates a brief moving through stages. It is a simplified reconstruction, not a live connection to the internal app.