I like making
things work.

I love turning messy processes into systems, building funnels that make sense, and my two dogs.

Explore my work
Creative Hub / An internal app The real Creative Hub request screen with Design, AI ad and Organic social options One place to get things moving. The Big Ad Contest 22,226signups Hope for the best. Insure for the worst. An independent Lemonade spec ad Lemonade Spec Ads

A few things I've made happen

Selected work.

An app built with Claude Code

Creative Hub

AI building / Creative systems

AI-assisted buildingWorkflow designCreative operations
The Big Ad Contest landing-page concept
22,226people signed up

The Big Ad Contest

Campaign launch / Creator journey

Campaign executionCustomer journeyCreator communications
Paperwork tornado Lemonade spec adHope for the best. Insure for the worst. Spec headline

Lemonade Spec Ads

Independent spec work / Creative

Creative thinkingCopywritingVisual storytelling
Kaya Bites Rosh Hashanah greeting card in HebrewKaya Bites holiday box contents card in Hebrew

Kaya Bites funnel

Rosh Hashanah / Marketing funnel

Funnel designOffer developmentCustomer insight

Hi, I'm Amit.

I'll probably build
a system for it.

My work moves between campaigns, customer journeys and the tools that connect them. I've built an internal app with AI, led creator partnerships, and co-founded a natural dog products brand.

I like understanding how things fit together. Then I like making them fit together better.

The longer version: my CV ↗

Personal KPIs

Age
29/120Work in progress.
Wife
1/1Target achieved.
Dogs
2/3Room for growth.
Amit Barzelay
Next step

Got an interesting
problem?

I'm always up for a conversation about what we could build.

Let's talk